I love wordplay jokes so you’re just going to have to sit back and suck up the misspelling in the title. It’s been on my mind for a while now. Despite its popularity, CRO, or Conversion Rate Optimization if you happen to be a Croatian national squinting your eyes asking WTF I’m talking about, is actually quite a fledgling discipline. Many folks – yours truly included – have been doing Read More...
Do you remember your first kindergarten craft? Was it macaroni? Papier maché? Macramé? Mine was a modified version of crochet that I’ll refer to here as faux-crochet (at least there weren’t sparkles). Despite my young age, I remember the lifecycle of that project. Ideation. Production. Anxiety. Presentation. Accomplishment. There were critical decisions to be made at every turn. Red yarn or purple? Short stitch or long? How do I even Read More...
The first half of 2015 has proven to be pretty exciting here at Unbounce. …. With the expansion of our leadership team, the launch of the Conversion Road Trip Series and the return of the Call To Action Conference, it’s pretty much been non-stop action. But today, we’re thrilled to announce our most exciting news yet: Unbounce has acquired its first company, Rooster Engagement Tools. Our mission is to empower Read More...
About this post: Every month, our Customer Success Team reports on team happenings, support stats, feature requests and customer feedback. The goal is to help our team understand our customers’ pain-points and successes. Ultimately, this post is about giving our customers a voice inside Unbounce. We share these posts so other companies can see how we do things, maybe steal what works, and (hopefully!) tell us what they do better. What’s New? Read More...
If you follow Inside Unbounce, you know we talk a lot. We go on about our numbers, hiring, tech, events, company-related stuff, dogs, Space Jam…you name it. But if there’s one thing we should probably talk about more, it’s how Unbounce uses the Unbounce Landing Page Builder. And by sharing how we use Unbounce in this post, I’m hoping you can learn how to use landing pages for just about Read More...
Something is going to break Failures happen. Especially in complex systems with lots of dependencies. We try our best to design our systems with that in mind. We run a lot of short lived instances on AWS, and when something goes wrong those instance can be very short lived. If a new instance fails to startup correctly due to a transient failure outside the instance, or something broken with a code deployment. AWS auto-scaling terminates the instance Read More...
Remember those days when we stuffed our faces with whatever could be found in mom’s cupboards with no repercussions? We were so young and our poor bodies could handle whatever we threw at it: pizza pops, a tray of oreos, bowl of chips, half of pan of rice krispie squares, loads and loads of css declarations. We were a mess, but did whatever it took to fill us up as Read More...
About this post: Every month, our Customer Success Team reports on team happenings, support stats, feature requests and customer feedback. The goal is to help our team understand our customers’ pain-points and successes. Ultimately, this post is about giving our customers a voice inside Unbounce. We share these posts so other companies can see how we do things, maybe steal what works, and (hopefully!) tell us what they do better. What’s New? Read More...
It’s been over a year since our friend, colleague and Co-Founder, Jason Murphy, who served as Chief Operating Officer, left the company to pursue other ambitions. His departure was on great terms and we worked together on preparing Unbounce for post-Jason. Specifically, we debated on what position we wanted to fill as Jason also served in the Chief Finance role. Did we need someone who was focused on people and Read More...
The Clojure language is spreading like wildfire at Unbounce. We just had three people attending Clojure West and being indoctrinated with the latest and greatest news about this language and its ecosystem. So we’re very serious about it! But this commitment didn’t happen overnight: it took us a while and some experiments (at times painful) to come to the conclusion that Clojure was the right tool for us.