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All posts in Marketing

A Story of Hunting and Hiring Uni(cro)ns: Bringing Michael Aagaard to Unbounce

I love wordplay jokes so you’re just going to have to sit back and suck up the misspelling in the title. It’s been on my mind for a while now. Despite its popularity, CRO, or Conversion Rate Optimization if you happen to be a Croatian national squinting your eyes asking WTF I’m talking about, is actually quite a fledgling discipline. Many folks – yours truly included – have been doing Read More...

How Unbounce Uses Unbounce

If you follow Inside Unbounce, you know we talk a lot. We go on about our numbers, hiring, tech, events, company-related stuff, dogs, Space Jam…you name it. But if there’s one thing we should probably talk about more, it’s how Unbounce uses the Unbounce Landing Page Builder. And by sharing how we use Unbounce in this post, I’m hoping you can learn how to use landing pages for just about Read More...

The 5 Resolutions Every Marketer Needs to Make in 2015

Forget your date nights with the treadmill, the commitment to kale, or bringing your soggy paper bag lunch to work everyday. These New Year’s resolutions are admirable, but if you’re anything like me, they last about ten days and then you’re back to potato chips and Kraft Dinner cheat nights. So, what should you resolve to do this year? There’s plenty of options, but at Unbounce we think you’ll agree Read More...

Last Month in Marketing: Turning Agency Talent Into Superheroes & Our First-Ever Conference Resulted in a Record NTS Week

Inside Unbounce Marketing for September 2014 The marketing team got a hell of a lot done in September. Here’s the gist of it (and the TL;DR of this post): We launched our Smart Marketer’s Agency Kit via our Just Add Talent campaign. We participated in our first-ever Call to Action Conference in Vancouver, where we got to mingle with our customers, peers and some of the smartest CRO experts out Read More...

Just Add Talent Launches In A Big Way

Guys. Just Add Talent just launched! If you’ve been around our office lately you’ve likely heard many an Unbouncer talk about this pretty little project. Capes were a-flyin’, superhero mottos spoken and deadlines crushed. Three months in the making, we’re excited to bring agencies everywhere the Smart Marketer’s Agency Kit. What exactly is Just Add Talent? And what’s the Smart Marketer’s Agency Kit, you ask? Let me lay it down for Read More...

Introducing the Unbounce Content Marketing Fellowship

Content is more than just a buzzword at Unbounce. We started publishing on our conversion marketing blog before our landing page builder was launched and, along with our webinars, ebooks and social channels, it’s still the core of our customer acquisition strategy. This devotion to content is what attracted me to Unbounce as someone who was educated in, and deeply identifies with, the journalism world. I was asked recently to write about my Read More...

Last Month in Marketing: A Record Number of Pro199 Signups, Process Improvements & World Domination

Inside Unbounce Marketing for June 2014 June was a transitional month. There was a big focus on planning for the second half of 2014, locking down the projects we’d like to move forward with and the hires we think we’ll need. There’s also been a huge focus on process. As the team grows, ownership for projects needs to be disseminated. Process improvements will been critical this month as we prepare Read More...

Last Month in Marketing: Pro Plans +29%, ‘Page Fights’ Hilarity & Baby Badgers

Even though May wasn't our strongest month ever in Marketing, we definitely had fun. Oh and with plenty of lessons learned. All hands were on deck for an experiment we call "Page Fights". Despite our NTS not growing as intensely as they were, Pro plans are steadily climbing! Read More...

Last Month in Marketing: New Trial Starts +13%, Social Traffic +30% & Official Big Dills

In this post we'll dig into performance by plan and take a look at how we've done in Q1 of 2014. We'll quickly cover website, blog & social stats, take inventory on partnerships we've seen this year and highlight some awesome community love. If (when!) you make it to the end, be sure to check out some cool team updates too. Someone deserves your high fives.