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Updated: Unbounce Pricing Plans

Last week I shared with you that updated pricing plans were coming soon and today I’m excited to share with you exactly what’s changed.

…But before I jump into that, I also want to remind all of our existing customers that if you’re happy with your current pricing, you’re welcome to stay on it for at least 2 years.

To demonstrate how the updated pricing compares to our previous model, let’s take a look at the new Essential plan versus the old Pro 99 plan. Each cost $99/month when paid monthly, but the first change you’ll notice is that all updated plans offer an annual discount of 20%, so when paid annually, Essential comes in at $948/year versus $1089/year for Pro99.

Here’s how the plans compare:

Essential (updated plan) Pro 99 (previous plan)
500,000 unique visitors 25,000 unique visitors
Unlimited Domains 1 Domain
Unlimited Users 1 User
75 Published Landing Pages Unlimited Landing Pages
8 Published Convertables 8 Published Convertables
1 Client 2 Clients
Essential Integrations Pro Integrations
Both plan include Dynamic Text Replacement, SSL, A/B Testing, and Custom Email Templates.

To see the complete updated pricing grid, head over to the Pricing Page and for more information, check out the Pricing FAQs.

The changes you see above fall into three main themes that came up again and again in talking to our customers:

1. Clearly understand what you get with your Unbounce subscription compared to how much it costs

In the past, Unbounce plans were based on the amount of visitor traffic to landing pages and Convertables.

We received feedback that it was difficult to anticipate exactly how much traffic you might receive in a month, or a year.

This was a problem for two reasons. Firstly, you don’t always directly control the traffic volume which means you can’t flip your traffic limits on and off in Unbounce when you don’t want any more. And secondly, if your campaign was doing really well, you don’t want to be penalized for it.

As a result, traffic is no longer the key axis of Unbounce’s pricing structure — all plans now include more than enough traffic for most customers. Essential now includes 500,000 monthly unique visitors, as does Premium at $199/month. Enterprise traffic allowances start at 500,000 with more available to match your business needs, just talk to an Unbounce Customer Success Manager to learn more.

Customers told us that they clearly understood which pricing plan made the most sense for them if it was based on the number of published landing pages and Convertables. So not only is it more intuitive, you also have control of publishing or unpublishing those pages and Convertables when you’re reaching your plan’s limits.

In addition, for customers like agencies that are using Client sub-accounts, you don’t need to worry about account add-ons anymore as they’ll also be tied to the plan you choose.

2. Pay once and reduce the number of small charges

Customers that have add-ons know it can be frustrating to see a number of smaller charges on top of their subscription — they’d rather know with certainty how much they’ll be charged each month.

To that end we’ve totally rethought the way we handle account add-ons so users and domains are now unlimited on all updated plans.

3. Create multiple ways for customers to grow with Unbounce, without switching plans

So, now you know that our tiers will be based on the number of published landing pages or Convertables, you might wonder, “what happens if I reach my account’s limits?”
We explored ways that customers could publish additional published landing pages and Convertables while minimizing the smaller charges they experienced in the past and avoiding the need to jump to a different tier.

Enter Page and Convertable Packs!
Within each of the new pricing tiers, you’re now able to add packs of either 50 published landing pages for $50/month or 5 published Convertables for $25 (coming soon).

Wrapping It Up

When updating the pricing plans, we tried to take into account how most marketers work in Unbounce. However, if you’re happy with your current plan, rest assured, you’re welcome to continue on it for at least 2 years. Thank you so much for growing with us and providing valuable insight that helps continuously improve Unbounce.


Carter Gilchrist
Chief Product Officer & Co-Founder