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All posts in Product & Dev

Breakable Monoliths and the Law of Demeter

Keyboards are on fire: you’re cranking code for your new and awesome technology start-up. Nothing can stop you, not even this arbitrary limitation of 24 hours per day: your MVP is coming hot and heavy. You know exactly what you want to build, you even have your toolbox of choice handy, but there’s still a nagging doubt: should you build your MVP as a monolith or a set of distributed Read More...

More Templates and Background Image Properties

Traditionally (as in the first few years of Unbounce), template development was quite the arduous process where our Creative Director and Design Director would get together and plan out every detail of the page. Layout, color scheme, and copy would be selected to suit Oli’s Conversion Centered Design principles and over a couple weeks of brainstorming and iteration, the makings of a landing page would be scrawled out on a Read More...

You’d be insane not to grow your startup on AWS

…and by “insane” I mean really, truly, what-was-I-thinking-was-I-out-of-my-mind? insane, not cool insane like the awe-inspiring Tesla insane button. Now, either you’re somewhat in agreement or you’re up-in-arms and ready to engage flamethrowers and lay down scorching arguments in the comments. Either way, follow along as I weave together the financial and technical story behind why I think life on AWS is so good for startups. If you think you’ve got Read More...

Dash ALL the boards!

Dashboards are used pretty heavily by development, operations and product teams nowadays, but earlier this year we in Customer Success got to thinking that we could really benefit from them too. We’re very focused on customer feedback and key performance indicators – they’re how we keep track of how well we’re doing. Also, our team is growing very quickly, so we needed a better way of communicating current issues and Read More...

Why we Built Script Manager (and why it’s so handy)

The dishwasher, as I’m sure some of you will agree, is one of man’s greatest inventions (yes, I hate doing dishes that much). With the simple press of a button, I can wash all my stuff in one go and I don’t have to spend a ton of time cleaning items one by one. Now I’m sure you’re wondering, “Paul, how does this relate to Script Manager? Where are you Read More...

Look ma, no internets! Yopa!

If you’ve been following this blog, you’ve heard about our ongoing efforts to break our monolithic Rails application into smaller, more manageable pieces. You’ve also heard about our efforts around a better usage of the messaging features of the Amazon Web Services (AWS) cloud platform. These efforts are obviously linked: evolving towards an event-driven message-passing share-nothing architecture is our goal and we’re hard at work to make it happen. Why Read More...

Faster Web App Performance, Smoother Software Deployment

TL;DR We’ve cut our web application response times in half, which means building and testing your landing pages with Unbounce is now even faster. Read on to find out exactly how we did that. The Whole Story… I’m sure at one time or another, perhaps even often, you’ve received one of those “we’re upgrading so we’ll be offline” messages from one of the software providers you use. Obviously this can Read More...

Approaches to split the Monolith

At Unbounce, we always strive to deliver great products to our customers, and at the same time we make big efforts to use techniques and approaches that solve their needs in the best way possible. Lately we have been moving our platform from a Monolithic Architecture to a Service Oriented Architecture (SOA) as we believe this will make a big difference around performance, availablity and fast releases of new features. Read More...

Spam, egg, Spam, Spam, bacon and Spam

Nobody likes spam. Except the people that send it, I suppose. But I don’t like spam, and you probably don’t like spam. Any website that allows users to submit data is going to have to deal with spam at some point. Unbounce and our customers are no exception.